What is the role of digital risk protection in protecting against disinformation campaigns?

Digital risk protection helps combat disinformation campaigns that could harm a brand’s reputation or mislead customers by continuously monitoring digital channels, social media platforms, and the web to identify and mitigate threats in real-time. It uses advanced technologies like AI and machine learning to detect fake news, misleading information, or unauthorized use of brand assets. By proactively identifying and responding to such threats, digital risk protection can help prevent potential damage to a brand’s reputation and minimize the impact of disinformation campaigns on customers’ trust and loyalty.