How can AI improve monitoring and detection of mobile ad fraud in real-time?
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AI can improve monitoring and detection of mobile ad fraud in real-time by utilizing machine learning algorithms to analyze large volumes of data and detect patterns indicative of fraudulent activities. AI systems can be trained to recognize unusual behaviors, analyze user engagement, detect abnormal click patterns, and identify suspicious activities that may indicate ad fraud. By continuously learning and adapting to new fraud tactics, AI can help businesses stay one step ahead of fraudsters in real-time. Furthermore, AI can automate the process of monitoring ad campaigns, flagging potential fraud in real-time, reducing false positives, and enhancing the overall accuracy of fraud detection systems.