How do bots impact online advertising revenue, and what measures protect ad campaigns from fraud?
How do bots affect online advertising, and what measures can be taken to protect ad revenue?
Share
Questions & Answers Board – CyberSecurity
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
How do bots impact online advertising revenue, and what measures protect ad campaigns from fraud?
Bots can impact online advertising revenue by engaging in click fraud, impression fraud, and ad stacking, which can result in wasted advertising budgets and inflated performance metrics. To protect ad campaigns from fraud, measures such as using fraud detection software, implementing CAPTCHA forms, conducting regular audits, and partnering with reputable ad networks can help in identifying and mitigating fraudulent activities.