How do bots reduce the effectiveness of online advertising campaigns by generating fake impressions or clicks?
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How do bots reduce the effectiveness of online advertising campaigns by generating fake impressions or clicks?
Bots reduce the effectiveness of online advertising campaigns by generating fake impressions or clicks through automated processes that mimic human behavior. These bots can be programmed to visit websites or click on ads, leading to inflated metrics that do not represent genuine user engagement. This can waste advertising budgets, skew data analytics, and ultimately reduce the ROI of online advertising campaigns.