How do phishing attacks use fake customer support?

Phishing attacks commonly use fake customer support as a tactic to deceive individuals into providing personal or financial information. Scammers may create email messages, websites, or phone calls impersonating legitimate customer support representatives to trick victims into believing they are communicating with a trusted company. The fake support channels often request sensitive details such as usernames, passwords, account numbers, or credit card information under the pretext of helping resolve an issue. Once the information is obtained, it can be used for identity theft, financial fraud, or other malicious activities.