How do phishing scams evolve with new technology trends?

Phishing scams evolve with new technology trends by incorporating more sophisticated tactics to deceive users, such as leveraging social engineering techniques, creating realistic-looking websites or emails, utilizing automation tools to target large numbers of individuals, and exploiting vulnerabilities in platforms or devices. Strategies that make phishing scams more effective include personalization of messages to seem legitimate, creating a sense of urgency to prompt immediate action, using trusted brands or familiar logos to gain trust, employing link manipulation techniques to redirect users to fake websites, and employing tactics to bypass security measures like email filters or antivirus software.