How do scammers conduct fake influencer marketing campaigns, and what signs indicate fraudulent partnerships?
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How do scammers conduct fake influencer marketing campaigns, and what signs indicate fraudulent partnerships?
Scammers may conduct fake influencer marketing campaigns by creating fake social media accounts, buying fake followers, likes, and engagement, or impersonating legitimate influencers. Signs of fraudulent partnerships include inconsistencies in engagement levels, lack of authentic interactions with followers, unverifiable brand partnerships, and suspiciously high follower counts with low engagement rates.