How does DLP differ from traditional data security measures?

DLP (Data Loss Prevention) differs from traditional data security measures by focusing on preventing data breaches instead of just defending against external attacks. Traditional data security measures typically involve implementing network security, access controls, and firewalls to protect against external threats. On the other hand, DLP technologies aim to prevent sensitive data from being leaked, lost, or accessed by unauthorized users by monitoring, detecting, and blocking specific data transmission or access actions. DLP solutions can identify and protect sensitive data in motion, at rest, or in use, thus providing a more proactive approach to safeguarding data compared to solely defending against external attacks.