Should companies pay ransomware? What should they do to avoid paying ransomware?

Paying a ransom to cybercriminals is generally discouraged as it does not guarantee the recovery of data or prevent future attacks. It also contributes to the profitability of ransomware operations, which can further incentivize criminals. Instead, it is advisable for companies to focus on preventive measures such as robust cybersecurity protocols, regular data backups, employee training on cybersecurity best practices, and implementing incident response plans. Ransomware mitigation strategies should prioritize prevention, detection, and response to effectively protect against attacks.