What are the ethical considerations of using personal data in social media monitoring?

Ethical concerns that arise when monitoring social media activity using personal data include invasion of privacy, potential misuse of data, lack of consent from individuals, and the risk of discrimination or profiling. To address these concerns, organizations should obtain clear consent from individuals before collecting and analyzing their personal data, ensure transparency in how the data will be used, implement strong data security measures to protect the information collected, and adhere to relevant data protection regulations and guidelines. Additionally, organizations should regularly review their data usage practices and obtain explicit permission for any new or additional uses of the data.