What are the warning signs of fake sustainable fashion deals, and how can I confirm legitimate eco-friendly brands?
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One warning sign of fake sustainable fashion deals is vague or misleading sustainability claims. Legitimate eco-friendly brands will provide transparent information about their sustainable practices, certifications, and supply chain. Look for certifications from reputable organizations such as Global Organic Textile Standard (GOTS), OEKO-TEX, or Fair Trade. Additionally, do research on the brand’s environmental initiatives, materials used, and manufacturing processes to ensure their commitment to sustainability is genuine. Be cautious of deals that seem too good to be true and always make sure to read reviews and testimonials from other consumers.