What is the success rate of phishing attacks?

Phishing attacks have varying success rates depending on various factors such as the sophistication of the attack, the awareness level of the targeted individuals, and the effectiveness of security measures in place. Success rates can range from a few percent to over 30% in some cases. Phishing attacks remain prevalent despite awareness campaigns because they are continuously evolving and becoming more sophisticated. Additionally, attackers are often able to exploit human vulnerabilities such as curiosity, urgency, and lack of cybersecurity knowledge to deceive individuals into disclosing sensitive information or clicking on malicious links. Despite efforts to educate individuals about the dangers of phishing, attackers continue to find new ways to circumvent security measures and exploit human behavior.