How do bots facilitate ad fraud, and what measures can prevent this activity?
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How do bots facilitate ad fraud, and what measures can prevent this activity?
Bots facilitate ad fraud by generating fake ad impressions, clicks, and conversions, leading to advertisers paying for non-human traffic. To prevent this activity, measures such as implementing fraud detection tools, monitoring traffic quality, setting up bot detection technology, using CAPTCHAs, employing blockchain technology for transparency, and collaborating with reputable ad networks can be effective strategies.