How do bots impact the accuracy of web analytics, skewing data used for business decisions?
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How do bots impact the accuracy of web analytics, skewing data used for business decisions?
Bots can significantly impact the accuracy of web analytics by inflating website traffic numbers, leading to skewed data used for business decisions. Bots can access websites and mimic human behavior, resulting in false impressions of actual visitor interactions. This can distort metrics such as page views, unique visitors, bounce rates, and conversion rates, making it challenging for businesses to make data-driven decisions based on accurate information. Implementing bot detection tools and regularly monitoring web analytics can help mitigate the impact of bots on data accuracy.