How do phishing scams exploit loyalty reward programs?

Phishing scams exploit loyalty reward programs by sending out fraudulent emails or messages that appear to be from legitimate companies that offer rewards or benefits. These emails often contain links that redirect users to fake websites that mimic the original loyalty program’s site. Users are then prompted to provide personal or financial information, such as account details or credit card numbers, under the guise of claiming a reward or fixing an issue with their account. By deceiving users into thinking they are interacting with a trusted source, phishers can trick them into giving away sensitive information which can be used for identity theft or financial fraud.