How does bot traffic distort website analytics, and how can bot protection ensure data accuracy?
What is the impact of bot traffic on website analytics, and how can bot protection help?
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How does bot traffic distort website analytics, and how can bot protection ensure data accuracy?
Bot traffic can distort website analytics by artificially inflating traffic numbers, skewing user behavior data, and impacting overall metrics. Bots can impersonate human visitors, visit multiple pages rapidly, and click on ads or links, leading to inaccurate data insights. Bot protection tools help ensure data accuracy by identifying and filtering out bot traffic, allowing for more precise analytics. These tools use various methods such as heuristics, IP blacklisting, behavioral analysis, and CAPTCHA challenges to differentiate between bots and legitimate human users, ultimately providing more reliable data for analysis.