What strategies can be employed to protect against bot-driven ad fraud?

One effective strategy to protect ad campaigns from bot-driven fraud such as fake clicks and impressions is to utilize ad verification tools and services that can detect and filter out non-human traffic. Employing monitoring systems to continuously check for suspicious or irregular activity can also help in identifying and preventing fraudulent clicks and impressions. Implementing strict targeting criteria and fraud prevention measures, as well as regularly reviewing campaign performance for any anomalies, can further safeguard ad campaigns against bot-driven fraud. Additionally, utilizing reputable ad networks and platforms with strong fraud detection mechanisms can significantly reduce the risk of such fraudulent activities.